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Optimisation of your marketing with reliable and qualified data

Challenges

The quality of your data is vital for effective management of your customer relationships. However, if you do not clean your databases, about 10% of your potential customers will not be reached by your marketing / sales campaigns. Indeed, people move house and about 200 000 roads in France are renamed / deleted each year ...

Gains from the solutions

  • Effectiveness:
    • Improved customer relationships by maintaining a lasting relationship with your customers and prospects
    • Enhanced marketing campaigns by increased processing rates with quality data

  • Quality:
    • Fewer losses due to high numbers of undeliverables / not knowns
    • Financial savings: a single send per target, fewer manual database updates
    • Optimized MDM design with structured, standardised and qualified data

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