E-commerce

Optimizing the purchase funnel and improving the user experience

Challenges

In recent years, the proliferation of online shopping has led to changes in consumer behaviours. Consumers are not only looking for the best value for money, they also want to optimize their shopping experience, using all media (computers, tablets, smartphones), at all times and as quickly as possible.

Gains from the solutions

  • Optimised user experience :
    • Data input help so that users can validate their contact information quickly
    • A clear, simple form
    • Real time error display

  • Meeting the challenges of M-commerce through intuitive data input on mobiles and tablets.

  • Improved conversion rates and increased effectiveness of marketing campaigns

  • Structured, quality database
    • Validation of company information from data entry
    • Fewer packages returned

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