IRIS - Socioprofessional categories
Enrichment of sociodemographic data
(level of wealth, type of majority's activities...)
IRIS – Ilots Regroupés pour l'Information Statistique (Aggregated Units for Statistical Information) – refer to the subdivision of France by INSEE.
Cap Adresse has developed new functionality for the assignment of sociodemographic data from your postal addresses with a breakdown on 27 profiles:
- In batch mode, information is retrieved during processing on an address file
- In real time, when creating or updating a customer record, sociodemographic data are assigned automatically during validation of a postal address via different media (POS software, websites, CRM, mobile applications, etc.)
For further information, contact our sales team on +33 1 84 17 99 99 or through our contact form.
- Optimise the segmentation of your database
- Improve your customer knowledge by establishing large families (typologies)
- Adopt targeted marketing / sales strategies by disseminating bespoke offers matching the profile