Target group proposal
Add to your database with missing data for communicating with new potential targets
A target group proposal is an operation involving a comparison between the customer database and third party files in order to perform a marketing operation (postal / email / sms) on the identified unique records.
Cap Adresse acts as a trusted third party. It is the customer that chooses its partners and defines the search rules for unique records, ranks*, etc.
Cap Adresse can also assist the customer to find and make contact with partners that can respond to the need.
- Communicate with a new potential target and raise awareness of your brand / products.
- Find new data as part of a launch of a new service, activity, etc.
The customer sends Cap Adresse an Excel file with all partners + the ranks* assigned to each.
Cap Adresse grants the customer and partners access to the secure FTP server for file uploads.
Implementation of a target group proposal to obtain postal addresses
* The rank determines the partner files to be prioritized if a record is found in several files.
** Services provided by Cap Adresse:
CAP RNVP: Correction and standardisation of postal addresses
CAP DEDUP: Deletion and merging of duplicates
ESTOCADE: Identification of people who have moved